Business-to-consumer advertising, or B2C advertising, refers to the techniques and strategies during which an organization promotes its services and products to individual individuals. It is probably certainly one of the major components of business management and commerce. Marketers can direct their product to other businesses or directly to consumers . Regardless of who’s being marketed to, a number of components apply, together with the perspective the entrepreneurs will use. Known as market orientations, they determine how marketers strategy the starting stage of marketing. Within sales management, CRM could be mentioned from completely different perspectives.