They have quotas to succeed in, in spite of everything, and limited time during which to meet and sell to customers. To more intently align Sales and Marketing, senior managers want to guarantee that the gross sales force’s expertise could be tapped with a minimum of disruption. For occasion, Marketing can ask the Sales VP to summarize any gross sales drive insights for the month or the quarter. We designed an assessment device that can help organizations gauge the connection between their gross sales and advertising departments.
