Aligning income, marketing and gross sales efforts can deliver higher results for motels. Ultimately, they’re sharing a standard aim of growing the revenue and therefore a collaboration between these departments is a key to a profitable commercial efficiency. “Revenue Management and Sales & Marketing ought to positively be separate departments. The goals overlap when it comes to revenue generation, in different methods, but the duties and processes are very completely different. “I feel that the most important thing is to interrupt the barrier between these departments; and there’s already a shift in mindset going down which is nice to see! Revenue Management should act as the core element in bringing together the gross sales and advertising groups so that everyone is aligned on the same objectives.