Journalists don’t search out quotes from people who don’t know what they’re doing, and publications certainly don’t publish columns if the author doesn’t have some useful information to supply readers. When you put cash into B2B PR, you’re investing in building a portfolio of mentions, interviews, and authorship in the retailers that matter. And while PR is certainly a protracted sport, one of many more immediate effects of these efforts is an elevation of status in your business. Here’s why PR is so essential throughout your startup’s fundraising stage, and a few of the methods you can begin with.
