Up so far, Series A startups’ promoting efforts have been mainly used to test model messaging and discover product-market match. With new capital to invest for consumer acquisition, increasing your advertising efforts can really influence the underside line. It’s necessary to be strategic within the channels that you pour your advertising spend into and measure every single campaign. This means you possibly can absolutely maximize your budget and understand the fee per lead or set up. Receiving this injection of sequence A cash — usually $2 to $15 million — is when startups can broaden their headcount across all groups, and it’s particularly useful for the advertising department.