Sales funnels can get messy. You start with a solid plan, some high-converting landing pages, maybe a welcome sequence that makes you proud. But over time, new tools get bolted on, messaging shifts, offers evolve, and suddenly you’re not even sure where that one email goes after the free trial ends. If you’ve been building your funnel while simultaneously running the business (or trying to scale it), chances are good you’ve got some leaks, blind spots, or flat-out dead zones hiding in there.
You’re not alone. Many founders, marketers, and growth teams end up stuck in their own machinery. The funnel might be driving traffic and generating revenue, but it’s not optimized. It’s not predictable. And it’s definitely not reaching its full potential.
That’s where a head of growth comes in. They’re part strategist, part detective, and part therapist. Bringing them in to audit your sales funnel could be one of the best moves you make. Here’s why.
1. They See the Whole Funnel
It’s easy to focus on the fun stuff. Ads that pop. High-converting landing pages. Beautiful welcome emails. But the thing about a sales funnel is—it’s only as strong as its weakest link. And guess what? Those weak links are usually the ones you’re too close to see.
A Head of Growth comes in with a bird’s-eye view. They’ll look at the full journey—from that first cold click all the way through to the post-purchase experience. Are your leads getting nurtured or ghosted? Is your checkout process intuitive or frustrating? Where are you spending money and losing people?
And because they’re not emotionally attached to what you’ve built, they’ll call out the parts that aren’t working—even the ones you might be secretly proud of. That homepage hero section you love? It could be costing you conversions. The freebie you created six months ago? It might be attracting the wrong audience entirely.
2. They Know the Right Metrics to Obsess Over
Let’s talk numbers. Funnel data can be overwhelming, right? There’s CTRs, CPLs, bounce rates, churn, CAC, LTV—it’s alphabet soup. And while you probably have some dashboards running, they’re likely showing you surface-level metrics. Metrics that make you feel good, but don’t tell the full story.
A Head of Growth knows which numbers matter—and when. They’ll ask questions like: “Okay, your ad is converting at 9%, but are those leads even reaching your core offer?” Or, “Why is your email list growing while revenue stays flat?” They dig deeper. They ask uncomfortable but necessary questions.
Here’s the kicker: sometimes the metric you think is broken isn’t the problem at all. Your open rates might be fine, but if your offer isn’t positioned properly, the whole thing falls apart. A good Head of Growth will trace those patterns, connect the dots, and realign your metrics to actual business outcomes.
3. They Bring Cross-Disciplinary Thinking to the Table
Marketing, product, sales, data—they’re often treated as separate functions. In reality, they all impact your funnel. And yet, most audits come from people who specialize in just one of those areas. A copywriter might tweak your emails. A media buyer might test new ad angles. But who’s thinking across the entire system?
The Head of Growth is that rare hybrid. They don’t just dabbling in multiple domains, they’re fluent in them. They’ll zoom into your targeting strategy and your product onboarding. They’ll question your upsells and your email segmentation. They’re trained to spot disconnects between what your brand promises and what it delivers.
And here’s the thing—you don’t always need a full rebuild. Sometimes, a subtle shift in pricing, or a more emotionally resonant CTA, can change everything. But you won’t find those solutions in isolation. You need someone who can float between departments and see the puzzle for what it is.
Summing Up
If your funnel is already a fine-tuned machine pumping out predictable revenue, then hey, maybe you’re one of the lucky ones. But if you’ve been feeling like your funnel should be performing better… or if you’re spending more and converting less… or if you’re just tired of guessing what’s working and what’s not—then bring in a head of Growth.