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In China, influencers contributed to 1.4% of the Chinese GDP ($210bn). 75% of US entrepreneurs leveraged influencers in 2021 (vs. 65% in 2020). 1 out of 10 dollars spent on social media is spent on influencers. It isn’t supplied or supposed for use as authorized, tax, investment, financial, or other recommendation. The spherical values Zhao’s SO-COL — which aims to ‘supercharge’ influencers’ output with non-fungible tokens — at $100 million, in accordance with people conversant in the matter. The exact size of the round is yet to be decided, as discussions with investors are ongoing.